Providing insurance for “everything weird and wonderful that makes other insurance companies cringe,” says Susan Etter, President of Professional Program Insurance Brokerage (PPIB), “is how we thrive.” Susan helped propel this specialized insurance company to the success they enjoy today. Located in the center of wine country, Sonoma County of California, PPIB specializes in quality insurance for cannabis, body art, and pyrotechnics, which would normally send other insurance companies running the other way. It’s true, tattoo shops and body piercers need insurance too.